If youβre looking for the unapologetic, dare to be different online presence to help you stand out in a sea of thousandsβ¦ youβre in the right place.
Youβre not here to blend in β youβre here because youβre tired of cookie-cutter strategies that water down your voice. Youβre a creative, a founder, a rebel at heart who wants social media to actually feel like youβ¦ not a second job or an endless checklist of βshoulds.β
You want a presence thatβs bold, human, and magnetic enough to pull the right people in β so your community feels like it finally found its place, and you feel free to show up without burning out.
If youβre sick of feeling lost and confused in the noise of all the so-called βsocial media gurus,β youβre not alone. You donβt need another formula β you need the courage (and strategy) to carve out your own unapologetic lane.
Imagine standing out in that sea of thousands because you chose to embrace your individuality, lead with authenticity, and finally show up online in a way that feels like second natureβon your terms.
Iβm Halley, your Social Media Strategist.
Iβm Halley β a small-town Minnesota gal (yes, the βyou betchaβ accent is real) and a 4/6 Projector who who turns your ideas into content that actually feels like you.
Because hereβs the truth: people are spending their time online β watching, scrolling, saving, and sharing. Video is where connection happens now. Itβs how stories are told, trust is built, and brands become memorable. And if your content doesnβt sound or feel like you, itβs not doing its job.
With nearly a decade of experience in digital marketing, a Digital Marketing degree, and a Meta Certification, I specialize in video editing and content creation that feels human, intentional, and aligned β not overproduced, trendy-for-the-sake-of-it, or exhausting to keep up with.
At Halehaven, I help business owners turn their existing ideas, clips, and content into videos that actually land. Think: clean edits, strong pacing, thoughtful storytelling, and visuals that support your message β without stripping away your personality. You bring the voice. Iβll bring the structure, flow, and polish.
This isnβt about chasing every trend or posting just to post. Itβs about creating content that feels natural to show up in, easy to maintain, and powerful enough to build real connection with the people you want to reach.
If youβre ready for content that looks good, sounds like you, and takes the pressure off creating β letβs do the damn thing.
(P.S. Fueled by matcha + Taylor Swift playlists.) πβ¨
Our Game Changing Packages Youβll Fall in Love With
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Feeling overwhelmed by the day-to-day demands of social media? With my done-for-you Social Media Management service, you can finally take social media tasks off your to-do list and get back to focusing on what you do bestβgrowing your business in real life.
Hereβs whatβs included in our Starter Package:
Profile Audit & Optimization: Iβll review your social profiles and ensure theyβre fully optimized to attract your ideal audience and reflect your brandβs vibe.
Tailored Content Strategy: Weβll create a custom content strategy based on your goals, ensuring that every post aligns with your vision and resonates with your audience.
Platform Management (1 social media platform): From content creation to daily management, Iβll handle everything from scheduling posts to responding to comments and messages.
Content Creation (3 posts per week): High-quality, engaging content that reflects your brandβs voice and valuesβwhether itβs photos, graphics, carousels, or videos.
Captions & Hashtag Research: Thoughtfully crafted captions that connect with your audience and strategic hashtag research to increase your visibility.
Content Scheduling: Iβll handle the scheduling of all content, ensuring your posts and Stories go live at the optimal times for maximum visibility and engagement.
Bi-weekly Content Ideation & Planning Meetings (45 minutes): Twice a month, weβll meet to brainstorm fresh ideas, review results, and make sure weβre on track to meet your goals.
Investment: $1099 per month
Looking for something more customized? I also offer bespoke packages for content creation or more extensive social media management. Just reach out, and we can tailor something that fits your needs perfectly.
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Ready to elevate your social media presence and truly connect with your audience, without spending hours online? My Deluxe Social Media Management package is designed to help you grow your brand authentically and sustainably. With this done-for-you service, youβll get high-quality content, thoughtful engagement, and strategic supportβall tailored to your unique brand voice.
Hereβs whatβs included in the Deluxe Package:
Profile Audit & Optimization: Weβll start by reviewing your social profile(s) and making sure everything is set up to attract your ideal audience and reflect your brandβs personality.
Tailored Content Strategy: Together, weβll create a content strategy that aligns with your goals and values. Each piece of content will be designed to speak to your audience and drive meaningful engagement.
Platform Management (2 social media platforms): From daily account management to scheduling posts and responding to your community, Iβll handle all the behind-the-scenes work that keeps your account active and thriving.
Content Creation (4 posts + 3 Stories per week): A mix of high-quality posts and Stories to keep your audience engaged. Every piece of content will reflect your brandβs aesthetic and voice, from storytelling captions to visually appealing graphics or videos.
Captions & Hashtag Research: Thoughtful captions that capture your message and resonate with your audience, paired with strategic hashtag research to help increase your reach.
Community Engagement / Lead Generation (2 hours per week): Iβll take the lead on engaging with your followersβresponding to comments, answering DMs, and sparking conversations. This way, youβre consistently building relationships and staying connected with your community.
Content Scheduling: Iβll handle the scheduling of all content, ensuring your posts and Stories go live at the optimal times for maximum visibility and engagement.
Bi-weekly Content Ideation & Planning Meetings (45 minutes): Weβll meet twice a month to brainstorm new ideas, review performance, and ensure our strategy is aligned with your goals.
Investment: $1499 per month
Looking for something more tailored? I offer customized packages for content creation or extended social media management. Letβs chat and find the right fit for your business needs!
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For the business owner whoβs ready to go all in on social media, my Elite Social Media Management package is designed to take your online presence to the next level. This top-tier, done-for-you service covers everythingβfrom strategy to creation and community engagementβso you can focus entirely on running your business, knowing your socials are in expert hands.
Hereβs whatβs included in the Elite Package:
Profile Audit & Optimization
A full audit of your profiles across two platforms to ensure theyβre fully optimized for visibility, engagement, and brand alignment. Weβll refine everything from your bio to your profile images to make sure your brand shines.Comprehensive Content Strategy
Weβll develop a robust content strategy tailored to your goals and audience. Every piece of content will reflect your voice, values, and visionβcreating consistency and stronger community connection.Platform Management (3 platforms)
Iβll handle daily management across your chosen platformsβposting, replying, engaging, and making sure everything aligns with your strategy.Content Creation (5 Posts + 4 Stories/Week)
A steady stream of on-brand, high-impact content including custom graphics, photos, and short-form video that tells your story in a way that actually connects.Captions & Hashtag Research
Thoughtful, engaging captions paired with relevant hashtags to boost visibility and reach.Community Engagement / Lead Generation (3.5 hours/week):
Iβll spend two hours each week interacting with your communityβreplying to DMs, responding to comments, and engaging with potential customers.Content Scheduling
Posts and Stories will be strategically scheduled to go live during peak times for engagement, so you never have to worry about hitting βpublish.βBi-Weekly Content Planning Calls (45 min)
Twice a month, weβll hop on a call to brainstorm, review performance, and make any needed shifts to our content strategy.ManyChat Automation Setup & Maintenance
Want to level up your DMs? Iβll build and maintain custom ManyChat flows to automate lead capture, FAQs, and engagement funnelsβsaving you time and making the experience smoother for your audience.
Investment: $2200/month
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Feeling overwhelmed by content creation (again)?
Like youβre constantly opening Canva, staring at a blank screen, and thinking, why does this feel so hard every single time?Youβre not alone β and you donβt have to do it all yourself.
Branded Canva Templates are for the business owner who wants content that looks like them and supports consistency β without the pressure of last-minute posting, overthinking design, or forcing themselves into someone elseβs templates.
You bring your brand, voice, and vision β
Iβll bring the structure, strategy, and design to make posting feel simpler and more doable.Whatβs included:
12 Custom Branded Canva Templates
Think: eye-catching carousels, clean single-image posts, and reel cover templates designed specifically for your brand β your colors, fonts, and vibe included.Posting Grid Preview
A visual mockup so you can see how your templates flow together on your feed and feel confident hitting post.Personalized Template Walkthrough
A recorded walkthrough showing you exactly how to use, customize, and repurpose your templates β so they feel intuitive, low-stress, and easy to come back to.One Round of Revisions Included
Thoughtful refinements to make sure everything feels aligned before final delivery.
Investment: $599
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Feeling overwhelmed by video content (again)? Youβre totally not alone, and you donβt have to do it all yourself.
This package is for the business owner who wants intentional, engaging Reels that actually sound like them β without the pressure of constant editing, trend-chasing, or figuring it all out alone.
You provide the footage, and Iβll bring the strategy, creativity, and execution.
Whatβs included:
Custom-Edited Reels
Think: storytelling-style Reels, behind-the-scenes moments, and face-to-camera clips that feel polished, aligned, and actually you. Every video is edited with strategy in mind β no glitchy captions, no copy-paste templates. All captions, cuts, transitions, text overlays, and sound syncing included.Bi-Weekly Creative Planning Calls (45 min each)
Twice a month, weβll hop on a call to map out your upcoming videos, review footage, and make sure it all feels clear, doable, and creatively energizing. This is your space to co-create, reset, and stay inspired.1:1 Voxer Support Between Sessions
Need help picking the right clip? Want feedback on an idea? Youβll have me in your back pocket between calls for real-time support and creative problem-solving.Investment: starts at $300 per month.
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Ready to turn your email list into a thriving community? My Email Marketing Package is designed to take the guesswork out of your email strategy and transform it into a powerful tool for nurturing relationships, driving engagement, and boosting conversions. From strategy to automation, Iβve got every aspect of your email marketing coveredβso you can focus on growing your business.
Hereβs whatβs included:
Funnel & Automation Set-Up: Iβll create and implement automated email funnels that guide your audience through a personalized journey, saving you time while delivering value to your subscribers.
Custom Email Marketing Strategy: Weβll develop an email strategy tailored to your brandβs voice, goals, and audience. Every email will serve a purpose, whether itβs nurturing leads, promoting offers, or keeping your audience engaged.
Copywriting: Thoughtful, engaging copy that resonates with your audience and drives action. Each email will reflect your brandβs unique voice while building authentic connections with your readers.
Brand Strategy Alignment: Your email marketing will align seamlessly with your overall brand strategy, ensuring consistency across all platforms and communication.
Newsletter Creation & Maintenance: From content ideas to design and sending, Iβll manage your newsletter creation and handle ongoing maintenance so you can consistently deliver value to your subscribers.
Opt-in Creation & Form Set-Up: Iβll create high-converting opt-in forms and landing pages to grow your email list, along with handling all the necessary tech and form integration.
Email Scheduling & Sending: Iβll ensure your emails are scheduled and sent at optimal times for your audience, maximizing engagement and open rates.
Monthly Analytics Report: Each month, youβll receive a detailed report on your email performance, including open rates, click-through rates, and insights into whatβs working (and what we can tweak for even better results).
Bi-weekly Strategy Sessions (30 minutes): Weβll meet every two weeks to review performance, brainstorm new ideas, and fine-tune your email marketing strategy.
Investment: $599/month
Add-Ons Available:
Landing Page Creation: Get a custom landing page designed to capture leads and guide your audience to your offers.
Welcome Sequence: A personalized email sequence to welcome new subscribers and introduce them to your brand.
Link-in-Bio Form: A custom form to link in your social media bios, driving traffic and growing your email list with ease.
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Want to stop wasting money on ads that donβt convert?
My Social Media Advertising Package is designed to help you finally see results from your ad spendβwithout the overwhelm. From strategy to creative to reporting, Iβll handle the details so your ads actually work for you (not against your budget).Whether you're looking to boost brand awareness, generate leads, or drive conversions, this package is built to help you get in front of the right people at the right timeβwith the right message.
Hereβs whatβs included:
Ad Strategy & Campaign Planning
A deep dive into your business goals, offers, and audience to build a custom strategy that supports resultsβnot just clicks.Audience Targeting & Research
Detailed targeting based on interests, demographics, and behaviorsβplus custom and lookalike audiences if applicable.Ad Creative & Copywriting
Branded, scroll-stopping visuals (static or video) and copy that speaks directly to your ideal customer.Campaign Setup & Launch
End-to-end campaign buildout, including objectives, placements, testing structure, and conversion goals.Conversion Tracking & Pixel Support
Pixel and event setup (or audit), plus UTM tracking to measure what matters and optimize accordingly.Ongoing Optimization & Management
Continuous monitoring, split testing, creative refreshes, and strategy tweaks based on performance data.Weekly Ad Performance Check-Ins
Quick weekly updates via email, Slack, or Voxer to keep you in the loop on how your ads are performingβwhatβs working, whatβs shifting, and where weβre headed next.Monthly Strategy Sessions (30 minutes)
Live check-ins to review results, plan your next campaign cycle, and answer questions or brainstorm new ideas.
Investment: $599/month
(3-month minimum recommended for best results. Ad spend not included.)
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90 minutes of pure magic where we'll tackle whatever's holding you back on social - whether you're feeling stuck AF, overwhelmed by all the "rules," or just need someone to remind you that you're a total badass who's doing enough.
What You Get:
Before Our Session:
Quick-but-mighty intake form to spill the tea on your social media situation
Goal-crushing questionnaire (don't worry, we make this fun!)
Your pick of session times that work for YOUR schedule
During Our 90-Min Session:
Dedicated time to get real about what's holding you back
Strategy planning that feels like YOU (not some cookie-cutter template)
Permission to break ALL the rules that aren't serving you
Solutions for showing up sustainably (bye-bye, burnout!)
After We Crush It:
Full session recording to revisit whenever you need that extra boost
Detailed PDF packed with personalized strategies, ideas, and resources
ONE FULL WEEK of Voxer support to keep the momentum going (message me anytime with questions, wins, or when you need a pep talk!)
No topic is off-limits. Whether you need help finding your voice, creating content that lights you up, or building genuine connections - I'm your girl. Let's make social media feel exciting again! β¨
Investment: $250/session
βI can honestly say this investment was 100% worth it, and I will work with Halley again. She over-delivers and is a DELIGHT!"
-Jessica W.
Our Process
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Discovery Call
The first step is a Discovery Call. During our 20-30 minute chat, weβll get to know each other a bit! Weβll talk about your business, your current challenges with social media or marketing, what your goals are, and talk about our Agency, along with the services we offer.
After that, we will provide our recommendations for services that will make your social media or marketing challenges a thing of the past, and help you accomplish your goals. If we feel itβs a vibe, weβll move forward!
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Next Steps
Once weβve discussed the service that would be the best fit for your brand, weβll get to work on drafting a personalized Proposal for you to review that includes all the details you need to know to move forward in making your decision.
Once the Proposal is signed and completed by you, itβs official β weβre in partnership, and weβre so stoked to start working with you!
Note: Proposals will only apply to certain services, such as Social Media Management, Email Marketing, and Social Media Advertising. All other services will only require a signed agreement, along with an invoice.
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Our Game Plan
Now that youβre an official client with Halehaven, youβll receive our Client Welcome Packet for you to review, along with onboarding tasks and a low-key Client Questionnaire for you to fill out and complete. The Questionnaire allows us to really get to know you and your brand, so that weβre able to provide you with the best service and client experience possible.
Once thatβs completed, we get to the really fun part: content creation!
Letβs do the damn thing.
Fill out the form below, and Iβll be in touch within 24 hours. :)

